image of final card art front and back designed for Byline Bank by Kate Spiess
July 17, 2020
Strategic Digital Design
April 25, 2020

Brand Development

„Design is the silent ambassador of your brand.”

— Paul Rand

I am an experienced brand steward with the understanding of the nuances needed for strategic branding and design, from full service brand creation and rebranding projects to brand evolution, approvals and reviews.

These are just a few of the many brands I have worked with.

Below see some examples of my branding projects for small and midsize businesses.

Vintage Boutique Full Brand created for Vintage Boutique (and calligraphy) Strategy, Website, Email social Media.

CrossFit Multi-Franchise Full Brand created for a multi-franchise CrossFit. Strategy, Website, email social Media. This branding project was created as a conceptual foundation for all of the CrossFit franchisees for this group. The sub-brands had personal colors schemes and logos, but the scheduling, approach, story, strategy and messaging were scaled while holding tightly to the foundational concept across the entire CrossFit Franchise.

Wine bar restaurant and event space Logo, Website, Email, social, asset creation